Rogina® series of lisianthus wins the Good Design Award

Lisianthus was originally a single flower wild species native to North America. It was introduced in Japan before WWII, but breeding only began to thrive around 1980. In the late1980s, double-flower varieties were also developed, and these were often used in decorations for events such as weddings. From there, ideas for other varieties took root, and breeding efforts were focused on the well-loved rose flower shape. The year 2003 marked the debut of the ultimate in rose-flowering lisianthus, the "Rogina®" series.
With the appearance of the "Rogina®" series, flower petals became thicker, flower stalks bent less, its stems became more robust, blossoms stayed longer and as a result, its appropriateness for shipping improved. Because of its heat endurance, lisianthus has become the "ace" cut flower for summer occasions. It has been in demand for years by business specializing in weddings, funerals, and ceremonial occasions, and has become an indispensable standard cut flower. The lisianthus developed in Japan has been charming people the world over and is still held in high esteem.

Good Design Award 2005 Winners