Establishment of a Profitable Business Model
The Competitive Edge of Our Original Varieties
In order to enable farmers to farm worry-free and secure high profits, we are building an R&D system that allows us to continually create strikingly original, high-quality seeds and seedlings.
To establish a profitable business structure, we also endeavor to develop and promote the sales of new strategic products that aim for the top market share. In addition, among operational resources, we focus on the key strategic products and put effort into capturing growth opportunities in emerging markets mainly in Asia.
Establishment of a Healthy Profit Structure and Promoting Key Strategies in Each Region
Accommodating the Seeds and Seedling Market Worldwide
We establish strong profit structures in regions including Asia, North and South America, Europe, and Africa by expanding into growing markets and establishing a profitable model in mature markets. We also plan and implement specific strategies such as expanding the share of our strategic products in mature markets, and boosting the consumption demand for vegetables and flowers as well as developing merchandise to accommodate the environment of regional farms in emerging markets.
Development of a global supply chain to boost supply reliability and efficiency
The Experience and Technology for a Continuous Supply of Seeds
To reduce cost and inventory, we strive to achieve a stable supply of seeds by enhancing our production system, technology, and function. We also develop mechanisms to achieve an effective system for managing global supply chains.
Internal Structural development to Foster Global Enterprise Growth
Future-Oriented Human Resource Development and Organization
To realize a global Japanese company, we establish a human resource management system, develop a management structure, and improve our group management.
Development of global IT infrastructure to improve the efficiency of management
Creating an Environment That Supports Business
We will redevelop our information, accounting, and supply chain management systems, and establish an IT system infrastructure that is optimal for globally managing businesses and assisting management decisions.